Japonica-AAN has become the second Vietnamese rice brand to have entered Japan, with a ceremony held on October 9 to debut the produce. In 2022, the AAN brand of ST25, a Vietnamese variety winning the World’s Best Rice title, hit the shelves of Japanese supermarkets, marking the first time such a brand of Vietnam had successfully accessed one of the world’s most choosy markets. The launch of the second brand, Japonica-AAN, continues to demonstrate Vietnam’s determination to improve farm produce quality and conquer demanding markets, including Japan.
Source: Vietnam News Agency