As part of its mission to offer meaningful rewards on a global scale, Blackhawk Network has purchased a minority stake in Singapore-based rewards and incentives company, Wogi. The collaboration will accelerate the growth of rewards and incentives throughout Southeast Asia and provide solutions to the APAC businesses that are revisiting their rewards strategies as a result of the pandemic.
With Blackhawk’s investment, Wogi will now be able to offer a wider selection of gift card rewards, which have shown to be effective incentives for driving loyalty and motivation among shoppers and employees alike1.
Source: NAM News Network