Phnom Penh: The Ministry of Commerce has launched the ‘2024 E-Commerce in Cambodia Report’, which aims to serve as an important reference for policymakers, businesses, and development partners dedicated to advancing Cambodia’s E-commerce agenda.
According to Agence Kampuchea Presse, the official launching ceremony took place on February 24 under the presidency of H.E. Mrs. Cham Nimul, Minister of Commerce. The event was attended by key figures from relevant ministries and institutions, academics, and members of the private sector. The Ministry of Commerce is committed to becoming more fit-for-purpose in supporting Cambodia’s E-commerce and digital trade ambitions, as stated by the Minister.
The ministry is focused on strengthening its institutional capacity to offer dedicated and targeted support to the industry. This initiative is aimed at ensuring that both businesses and consumers can fully capitalize on the opportunities presented by digital transformation. The comprehensive report is intended to serve as a vital reference for those seeking to advance Cambodia’s E-commerce agenda further, H.E. Mrs. Cham Nimul added.
The ‘2024 E-commerce Report’ provides an in-depth analysis of Cambodia’s E-commerce landscape, outlining key considerations for the expansion of E-commerce and digital trade. The report is enriched with extensive consumer surveys and expert interviews, offering actionable recommendations tailored to the Cambodian context. These recommendations address both the opportunities and challenges faced by businesses and policymakers, as per PROFITENCE (Cambodia) Co., Ltd, which produced the report.
As Cambodia continues to enhance its digital integration, transitioning from E-commerce to a broader digital trade ecosystem will be crucial for ensuring long-term economic resilience and global competitiveness. The report arrives at a pivotal moment, as Cambodia progresses towards its graduation from the Least Developed Countries (LDC) category in 2029.
The report recommends that improving nationwide inclusivity will necessitate advancements in infrastructure, strengthened regulations, localized strategies, and enhanced consumer education.